Nordic superbrand, the Nordic Ecolabel marks 25th anniversary

Wednesday, 29 October 2014

The Ministers of the Environment of all five Nordic countries celebrated the 25th anniversary of the Nordic Ecolabel at the Nordic Council 66th Session in Stockholm at the end of October. Icelandic Minister of the Environment Sigurður Ingi Jóhannsson described the ecolabel as a "Nordic superbrand".

Almost all of the residents of the Nordic countries recognise the Nordic Ecolabel – more than 91% of the population. This makes it one of the world's most successful environmental labels.

The Nordic Ecolabel, the Swan label, which comes with stringent requirements, helps residents of the Nordic countries choose environmentally friendly products and thus contribute to preserving their living environment. Consumer choices have encouraged companies to organise their production in a way that is also more sparing of the environment. The inclusion of the Swan labelled on products furthermore provides reassurance to entrepreneurs when choosing partners to work with.

Nordic Ecolabel for hotels, restaurants and conference centres

The green Swan ecolabel can also be found in Estonia, for example on paper and washing products, as well as on paints.

Hotels, restaurants and conference centres in Estonia can now also apply for the ecolabel. Find out more about the terms and conditions here.

The Nordic Ecolabel

In 1989 the Nordic governments decided to adopt a single official ecolabel that would guide consumers towards better products. The symbol chosen was a green swan – a variation on the blue logo of the Nordic Council of Ministers.

Products marked with the Nordic Ecolabel must be environmentally friendly throughout their life cycle: from production through use to recycling.

You can find out more about the Swan label on the Nordic Ecolabel website. Merle Kuusk from the Nordic Council of Ministers' Office in Estonia can help if you have any initial questions.


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