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Public Service Media Confronts New Media Behaviour

Old Media versus New MediaNew Media versus Old MediaWho needs public service media at a time when everyone can publish and become a journalist? File-sharing - good, bad or worse? Who will pay for content in the future? We investigated crossovers between public service media and new media on 11 & 12 June 2009 at Kumu Art Museum in Estonia. We also looked at media developments and discussed other important issues.

Media experts and news and programme producers from Sweden, Finland, Denmark and Estonia chose the topics. One of the highlights of the conference was a workshop with Professor Roger Wallis, who testified on behalf of the accused Internet pirates during the scandalous Pirate Bay trial this spring in Sweden. We also heared how Ericsson deals with new media behaviour.

Click here to view the presentations!

Take a look at pictures taken at the conference in our gallery. Please read an overview of the first day of the conference here and second day here.

Roger Wallis, Professor Emeritus at the Swedish Royal Institute of Technology, spoke about file sharing and his research on Terevisioon, the morning news and entertainment programme at Estonian Public Broadcasting. You can watch the interview here.

Annika Nyberg Frankenheuser, Director of Programme, YLE, Finland explains her remark that so called finnishness is one of the core values at YLE:

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Indrek Treufeldt, Adviser to the Board, ERR argues wheather new media will abolish so called traditional media:

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Did you know?

An extract from the vision statement of Eesti Rahvusringhääling (ERR, Estonian Public Broadcasting) up to 2013:
  • ERR is the most reliable and influential media organisation in Estonia.
  • ERR is a medium that creates diverse content which reflects Estonian identity, sustains common values and is aware of and integrates different social and cultural identities and changes.
  • ERR is economically, politically and technologically independent, a sustainable media organisation, masterly in all of its activities.

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