The Baltic Sea unites the Nordic countries, the Baltic States and North-West Russia but can also isolate their culture and industry. This project promotes creative industry and cultural cohesion and thereby strengthens the regional partnership in the Baltic Sea region. It also encourages common external communication. Seminars, student exchanges, summer schools, etc. were organised between 2008 and 2010 in order to achieve these goals. The project also represents a kind of research initiative, investigating cultural differences and similarities that promote or hinder entrepreneurship in the Baltic Sea region.
The public sector, fields of science and education and entrepreneurs all worked together in order to develop intercultural communication and cross-border entrepreneurship. Among others, euro-faculties in Pihkva and Kaliningrad have participated in the project. Nordic and Baltic experts in the field of creative industries were also involved.

In this day and age, companies can no longer cope without knowledge and cooperation with educational and research institutions, says businessman Marko Kokla, who was one of the speakers at the international conference Communicating Entrepreneurship in the Baltic Sea Region held in Pärnu on 8 October 2009.

The conference, which deals with the common areas of education and business, was organised with the Business and Development Centre of Pärnu County in cooperation with the Nordic Council of Ministers' Office in Estonia.

Andreas Meimermont from the City Government of Helsingborg, Sweden, spoke about the successful implementation of the Triple Helix concept – cooperation between universities and companies. Meimermondt emphasised that in the case of Triple Helix, it is important that all three parties – school, company and state – gain something from the cooperation in which they all participate on an equal basis.

According to the concepts, students are a cheap source of creativity for the company. When the system starts working and the company involves new students in its activities, students who are already familiar with the system can train newcomers, and this means the company does not have to spend valuable time on training when each new student arrives.

Also, students already have work experience or even a job by the time they graduate. Companies have obtained new ideas, cheap labour and, in the best cases, new employees. The local government gains a new taxpayer or even a new company.

Robin W. Rustad from Norway was the second foreign speaker at the conference. Rustad emphasised the need to use the creativity of young people and the different approach of women to problems in companies.

Tiina Kalju from Enterprise Estonia introduced the support models and activities of the agency.