Design, fashion, food culture, tourism, music, cinema, media, the virtual world, festivals, theatre and literature all represent the creative economy, which brings together business and culture. It is based on creativity, skills and talent and generates well-being and jobs through intellectual property. We have promoted the many facets of the creative economy, showcased Nordic success stories and united them with those from Estonia to produce synergy in the Baltic Sea region. We have contributed to the development of cooperation between the Nordic countries, Baltic States and north-western Russia in both the public and private sectors.
Since 2008 we have also promoted the 'New Nordic Food' programme in Estonia, which combines identity, gastronomy, business, tourism, design and regional cooperation.