Congress of the World Federation of Tourist Guide Associations (WFTGA)

Entrepreneurs and people who operate in the area of tourism will meet in Tallinn in the end of January and at the start of February.

The Nordic Council of Ministers' Office in Estonia and the Finnish Institute in Estonia support the conference, as tourism is an important part of creative economy in Nordic countries.

Sif Gunnarsdottir, Marketing Manager of the capital of Iceland, Reykjavik, talks about culture as self-expression on 1 February. Gunnarsdottir visited Estonia for the first time in November 2009 to tell listeners in Kuressaare how to market successfully in restricted conditions. Read more about the presentation here (in Estonian).

Head of the Finnish Institute Riitta Heinämaa's delivers her presentation "Official and Alternative Culture: Professionalism, Creativity and Innovation" on 3 February. Creative economy forms a significant part of the rapidly changing urban space of today, which sets a major challenge for tourist guides.

Find a detailed description of the conference, its agenda and participation terms here.