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The ten minute film tells an ordinary story of two people meeting each other. The sequence of natural events then takes a more sinister turn. The film makers deliberately tried to avoid being too didactic. Young, renowned actors are playing the roles. The film is without voice-over and does not need any supplementary comment. The target group is young people aged 14-19. The director of the Nordic council of Ministers´ Office in Estonia Carita Pettersson says that it was obvious that the issue had to be addressed, there has been an urgent need to produce more information on the subject. "Film is a popular and an attractive medium for conveying the message. I am happy and proud that Nordic cooperation could be part of it and that we were able to co-sponsor the film, "concludes Pettersson. HIV/AIDS is a major problem in Estonia, demonstrating the highest infection rate in Europe. At least one person is being infected by HIV/AIDS daily via sexual intercourse. Experts estimate that it is three times more likely to get infected by HIV/AIDS in Estonia than in Latvia and 18 times more likely than in Finland. Estonian official statistics show 6200 HIV-positive, while the estimated number of infected is at least 12 000 or more. |
New HIV/AIDS film in Estonia aims at educating young people
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A brand new HIV/AIDS short fiction film, DieYoung2, has been screened in Club Hollywood in Tallinn. The contemporary edutainment-style movie boldly utilizes elements of popular culture and approaches the issue by speaking the language of its target group. The film project was pre-introduced and partly financed by the charity rock-concert Nordfest, arranged in August at the Patarei prison in Tallinn by all the Nordic Embassies in Estonia, the Estonian Health Institute, Hansapank(Swedpank) and the Nordic Council of Ministers‘ Office in Estonia together with other partners. Rock bands from all Nordic countries performed at Nordfest on August 25. |