Nordic design month encouraged sustainable production and use of fashion

The Nordic design month Nordic Look held in May brought more than 2000 fans of sustainable and original Nordic and Estonian fashion to the Hopner House in Tallinn.

"Great idea and execution," said Estonian fashion designer Maarja Tali. "I hope that this event becomes a tradition." "I am pleased to see that young designers are getting support and they are not alone in this world," added fashion designer Xenia Joost.

The goal of the organisers of Nordic Look was to give designers the chance to exchange ideas and work together. The first temporary pop-up shop in Estonia was set up by Raekoja plats in Tallinn to illustrate the opportunities and ideas, which gave everyone the chance to see and touch the creations of Nordic fashion and jewellery designers.

The fashion and jewellery brands that exhibited and sold their products at the event had never presented their products in such a manner before, either in Estonia or Nordic countries.