The Nordic Ecolabel – the key that opens the door to the Nordic market

Johannes Jansson/ Johannes Jansson/ Johannes Jansson/

We can all do something to guarantee a more sustainable future. Buying products marked with ecolabels is one way of being a more informed consumer and protecting the environment.

In 1989, the Nordic governments decided to adopt a single official ecolabel that would guide consumers towards better products. The symbol chosen was a green swan – a variation on the logo of the Nordic Council of Ministers.

Since those humble beginnings in the early 1990s, the Swan has grown into one of the world's most successful ecolabels. Joining the programme is voluntary for any company interested in doing so.

Why apply for a Nordic ecolabel?

The Swan ecolabel is well-known throughout the Nordic countries, where many people – experts in the field and ordinary consumers alike – are often swayed in their choice of goods and services by such labelling. A recent survey showed that the label was recognised by 97% of Swedish consumers, 94% of Norwegian consumers, 88% of Finnish consumers, 82% of Danish consumers and 60% of Icelandic consumers – clearly making it the key to the Nordic market.

Product groups

What kind of costs does the ecolabel entail?

Companies seeking an ecolabel licence must pay an application fee, which covers the cost of processing the application and visits to the applicant to check whether they meet the criteria. The applicant must also cover any travel costs involved in visiting premises outside of the Nordic countries.

If the licence is granted, the company must then pay an annual fee for use of the Swan label on products. The fee is different for different goods and services.

For more detailed information about the fees that apply to specific goods and services, get in touch with your local office of any of the Nordic countries.

Estonian companies that have the Nordic ecolabel:


Merle Kuusk

Merle Kuusk


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