- Green consumption is the solution
- Consumers should lead the shift to sustainability
- If everyone does a little we will achieve a lot
- Small and easy environmental actions will spill-over to bigger changes
- More information leads to sustainable behaviour
- Appealing to people's self-interest is the path to sustainable behaviour
- Sustainability means "living in caves"
- People become happier if they gain more money and increase material levels of consumption
- Private ownership of all kinds of products is desirable – sharing is not
- Consumption policies are too controversial to be accepted by the public
Continue reading on norden.org - the website of official Nordic co-operation...