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Doris Kareva put it in a nutshell as an impressive lesson on how to arrange a successful festival. “It suggests having a location with the necessary infrastructure and associative myth. Thereafter one has to combine environment, nature, tourism and culture in a unique way,” reflects Kareva. Liisa Tomasberg, the manager of the Estonian Folk Art and Craft Union, highly appreciated the courage of the presenter to talk about his undertakings and ideas in detail to an audience that included possible competitors in Sweden and elsewhere. “This creates the possibility for reliable co-operation. One does not necessarily need to cover up and require patenting for everything,” adds Tomasberg. Talking about creative industries, it’s often noted that these products and services, which have their foundations in creativity, skills and talent, are simultaneously definable as brands, building identities and differences. What becomes important here is the ability to understand the culture and detect its mentality. For developing entrepreneurship, The Nordic Council of Ministers’ Office and the governments of the Baltic states have launched the Nordic-Baltic Mobility Programme for Business and Industry.The Nordic-Baltic Mobility Programme for Culture supports the mobility of cultural professionals, cultural co-operation networks and art residencies. The Nordic Council of Ministers’ office in Estonia kicked off the creative industries lecture series last year. Since then, festivals, art jewellery and the creative industries in Sweden have been addressed. The next lecture will take place in May. More on Creative Industries lecture series.
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Creative undertakings stem from co-operation and narrative
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Doris Kareva, poet and editor-in-chief of a family magazine, shared her views after attending the creative industries lecture that gathered more than 200 participants. People attending the lecture could benefit from the experience and know-how of Stefan Ahlgren, who presented the case-study of the Öland Food Festival. He took the audience through the birth of the festival and creating attractive advantages. The former regional culinary undertaking has grown into a large, internationally branded festival; it’s a sort of popular movement that combines cooking traditions with artistic and cultural events. |