Companies compete for digital media students

Monday, 14 June 2010

ComputersHyper Island in Sweden has about 300 students and is a cross between a training company and a higher education institution, having dismissed books, exams, classrooms and teachers in favour of practical high-speed new media courses. It has been extraordinarily successful, achieving 65% growth last year.

As Hyper Island offers a combination of top-quality higher education and vocational training, its students are in great demand among businesses. Magnus Wallin, manager of the institution, told Swedish newspaper Dagens Industri that one student had no less than 56 offers of in-house training. On average, students receive around five offers of in-house training places each. The primary motivator for companies is the fact that Hyper Island students very quickly become competent at their jobs and can work independently.

Hyper Island has 12 employees and is currently running three long-term programmes: Digital Media, Interactive Art Direction and Motion Graphics Design. The courses are based on three main principles:

1. Learning through activities/experience – Hyper Island's lecturers are also leading entrepreneurs, who come to the institute from all over the world. Students work with real clients to meet their specific needs, in order to acquire precisely the experience that future employers expect of them;
2. Learning from mistakes – all experience is valuable if it leads to better results in the future. This also includes failure. Students at Hyper Island don't take the easy route. Learning technical skills is not the immediate priority – at first it is more important to establish a strong foundation for creative thinking, problem solving and process management.
3. Managing work independently – students are responsible for their own learning.

In addition to its education offer, Hyper Island also organises training courses in management, teamwork and personal development.

However, the education provided at Hyper Island does not come cheap. The institution might charge as much as 34,000 Swedish krona for a single five-day intensive course. Last year, a two-year programme cost 200,000 Swedish krona. This is not a problem for Swedish students, as their studies are funded by the state, but it could become an obstacle for foreign students who make up approximately half the student population. In future, Hyper Island plans to start offering free-of-charge courses as well.

Hyper Island is currently on a recruitment drive in Europe and America. Go and experience it for yourself!

This news was published in the January 2010 Creative Estonia newsletter.


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