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Kreator is a creative cluster which brings talented creators together with people with business acumen. As a member of Kreator you can ‘hire’ the business partners you need – from CEOs to accountants. Kreator creates the legal framework you need to operate and helps out in terms of skills which you lack or don’t want to implement yourself. In return, the company takes part of your profits. Kreator is looking to offer creative people who don’t want to be fully-fledged entrepreneurs the chance to go into enterprise with someone else. According to a survey, the chance to start a business with another person increases the likelihood of a business being started by 20–30%. The regional aspect plays just as important a role. Kreator is based in Umeå, giving all of the creative people in the area the chance to earn a living in their home region. The service Kreator offers is structured in such a way that the creator gets to choose how much of an entrepreneur he or she turns out to be, i.e. whether they need a full package of services or simply a little help with their tax returns. In this way they can feel and act like truly independent business people. Moreover, the service produces the same effect as a classic incubator, with talented people in very different fields operating in close proximity to one another. If no other services are needed, you can simply order enterprise training. Uniting a number of talents as it does, as soon as Kreator exceeds its profit threshold it becomes a financially independent cluster. The main creative fields in the cluster to date have been ICT and computer games and media and design. News first published in the October newsletter of Creative Estonia. |
Incubate the Swedish way – rent yourself a business partner
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A creative incubator offering business training to start-up companies through state support is a very useful thing. Particularly so when the incubator offering the service pays for itself. Kreator, founded in the Swedish city of Umeå, is itself a company and offers the same service – albeit slightly more than your average creative incubator. What gave them the impetus to launch their service was the fact that not all creative people want to become fully-fledged entrepreneurs, but still need creative enterprise. As such, Kreator offers creative people the chance to rent themselves business associates or an employer. |