Finnish tourism professional Kalle Viira: ‘Creative’ doesn’t have to mean new gadgets

The Nordic Council of Ministers' Office in Estonia invited Kalle Viira, the co-founder of travel technology company Faralong.com, to an inspiration seminar for creative businesses in Tallinn on 14 April to talk about IT opportunities in creative fields.

Does Faralong differ from 'conventional' online travel stores, and if so, how?

Kalle Viira: The first thing I'd say is that in our sector – guided tour packages and adventure holidays – there simply aren't any responsive online stores. You can make bookings, fill in forms and such, but one big thing we're bringing is a fully responsive booking platform with easy booking and payment processes. On top of that, by selling directly online we can create a new pricing model and implement lots of other modern technology as well.