Mr Pori Jazz: “We sell ambience”

“We do not sell tickets, just as we do not sell concerts. What we sell is the ambience, the atmosphere,” states Mr Pori Jazz, alias Jyrki Kangas. The man who has been behind the biggest jazz festival in Northern Europe since it started in 1966 in Pori (Björneborg), Finland.Jyrki Kangas expressed his views on festival management using Pori Jazz as an example during a session of the creative industries lecture series on 4 May in Tallinn. The creative industries lecture series is driven by the Nordic Council of Ministers' Office in Estonia and aims to showcase more or less viable creative industries initiatives and implementations within various fields across the Nordic countries.